By: Yashika Mutreja

‘Perfection is the disease of a nation’. The aforementioned phrase is a lyric in the song ‘Pretty Hurts’ by Beyoncé. The song echoes the sentiments of millions of women who have to bear the brunt of societal norms of beauty imposed upon them.

Society’s principal tool in perpetuating unrealistic beauty standards is media. Traditional media outlets are notorious for pushing forward their skewed image of the “ideal beauty”. Magazine covers and flashy billboards are littered with images of women with tall, lithe figures and flawless complexions. There is virtually no representation of women with wrinkles, acne or chubby bodies in media because these attributes are perceived as “flaws”.

With the advent of social media, things have taken a turn for the worse. The selfie culture has taken over the internet, with thousands of selfies being uploaded online every day

In the pursuit of clicking the perfect selfie, women have taken refuge of photo editing apps that allow them to tweak their features to become the model of ‘perfection’ that the society desires them to be. A large number of women are even turning to plastic surgery and minimally invasive procedures like soft tissue fillers to change their appearance.

The media has an unfair and one-size-fit-all approach towards beauty which severely tampers with one’s self-esteem and opens up a Pandora’s box of eating disorders and body image issues in women.

There is no simple solution to overcome the trap of impossible beauty standards. However, educating young girls and women to have a positive relationship with their appearance can help them break free from the vicious clutches of ridiculous beauty ideals.

Yashika Mutreja is a Content Writer at The True Voice

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