~ Honorable Minister of Culture Dr. Mahesh Sharma inaugurated the festival ~

~ Shri Subhash Chandra, Chairman of Essel Group and Zee graced the event ~

Delhi, Friday, 8th February 2019 –Dabur Red Toothpaste presents, Arth, A Culture Fest, is an Intellectual Property of ZEE LIVE, with an aim to understand and find meanings of the Indic civilization and discover its soul. The National edition of the festival kickstarted on the early morning of Friday, 8th February 2019 with inauguration by Honorable Minister of Culture Dr. Mahesh Sharma followed by an astounding Kathak performance by Vineet Nigam Group at the lawns of the Indira Gandhi National Centre for Arts.

The National edition of Arth has been carefully designed keeping in mind the current scenario in the country. The day one of the festival saw some really hard-hitting panel-discussions and talks by the most prominent speakers in India on subjects that the nation has been discussing. The sessions involved: Plenary Session: Dharmic Capitalism: A New Economic Model for an Emerging World Order by Gaur Gopal Das, Meghnad Desai, Rajeev Srivastava & Subhash Chandra, Shereen Bhan; Are Bhakti and the Arts mutually exclusive in India by Ananda Shankar Jayant, Lakshmi Vishwanathan, Shekhar Sen & Malavika Avinash; History as the New Battleground by Lavanya Vemsani, Meenakshi Jain, Rizwan Qaiser&Saradindu Mukherji, Vikram Sampath; The 3 T’s of Tradition:Temples, Textiles, Travel by ChithraMadhavan, Shefali Vaidya & Swami MitranandaHema Hari; Devabhasha: Sanskrit, the Language of the Gods by Kaushal Panwar, Nagaraj Paturi, Radhavallabh Tripathi &Shatavadhani Ganesh; D K Hari. The Importance of Inter-Faith Dialogues by Imam Tawhidi in conversation with Vishwa Adluri; Clear are the Paths of India: Cultural and Political Encounters of Indians and Jews by Shimon Lev in conversation with KhinvrajJhangid; Ya Devi SarvaBhuteshu: The Divine Feminine in Indic Belief by Madhu Khanna &SonalMansingh, Shefali Vaidya; The Forgotten Legacy of Syama Prasad Mookerji,Tathagata Roy in conversation with Shubhrastha; A Quest for the Eternal: Sufism in South Asia by Alan Godlas, Carl Ernst & Hasan KerimGuc | Syed Salman Chisty.

The Panel discussion was followed by some interesting Master classes – Cherial Saw Dust Masks and Mask Painting of Telangana; Patthachitra and Palm Leaf Painting; Paper Machie and Madhubani Painting of Bihar; Warli Tribal Painting of Maharashtra. The evening ended with some surreal performances by theShahi Qawwals of Ajmer Sharif; Gotipua Dance Performance from Odisha and Carnatic Classical Vocal by Bombay Jayashri.

Speakingopening of the festival, Honorable Minister of Culture Dr. Mahesh Sharma said, “I congratulate Mrs. ShreyasiGoenka and the entire team of Arth for curating such a massive event. There is so much about our civilization and its values that we can be proud of. Today, people across the world have started recognizing the rich culture of India.

Also adding, he said, “It is said that a true artist work from their hearts. Arth, is a great platform for people to come and learn about our arts and culture.

If the burning desire to excel, innovate and explore ends from our hearts and minds, the world will end. This world inspires the people to explore and reach out to new heights and I hope this continues.

Speaking at Arth, Shri Subhash Chandra, Chairman of Essel Group and Zee said, “I congratulate ShreyasiGoenka and team for organisingArth. Arth will become a symbol of celebrating the Indian culture over a period of time amongst the youth and alike in the country and International. I wish this will go to the international territories which will spread the vasudevkutumbakam freely amongst the global humanity as my desire and wish.”

Speaking on the grand success of Day One of the national edition of the culture fest,Mrs.ShreyasiGoenka, Founder & Director, Arth said: “I am extremely glad to see the success and a spectacular response from the audience. I thank everybody who was a part of the festival and also making the most memorable one”.


About Arth:

Arth – A Culture Fest is an Intellectual Property of ZEE LIVE. Arth isn’t merely a festival, but a culture fest that will keep alive the meaning of our culture. This festival focuses on literature, culture, society, music, traditions, history and art. Arth is a platform for lovers of art and culture to learn and celebrate Indian culture across all its dimensions. The national leg of the festival will be held in Delhi in February. Smaller satellite shows will be hosted in Kolkata and Pune in December and January respectively.


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