Delhi, Friday, 8th February 2019 –Dabur Red Toothpaste presents, Arth, A Culture Fest, is an Intellectual Property of ZEE LIVE, with an aim to understand and find meanings of the Indic civilization and discover its soul. The National edition of the festival kickstarted on the early morning of Friday, 8th February 2019 with inauguration by Honorable Minister of Culture Dr. Mahesh Sharma followed by an astounding Kathak performance by Vineet Nigam Group at the lawns of the Indira Gandhi National Centre for Arts.Also, present at the inauguration were Shri Subhash Chandra, Chairman, Essel Group and Zee.

The National edition of Arth has been carefully designed keeping in mind the current scenario in the country. The day one of the festival saw some really hard-hitting panel-discussions and talks by the most prominent speakers in India on subjects that the nation has been discussing.

Speaking opening of the festival, Honorable Minister of Culture Dr. Mahesh Sharma said, “I congratulate Mrs. ShreyasiGoenka and the entire team of Arth for curating such a massive event.There is so much about our civilization and its values that we can be proud of. Today, people across the world have started recognizing the rich culture of India.

Also adding, he said, “It is said that a true artist work from their hearts. Arth, is a great platform for people to come and learn about our arts and culture.

If the burning desire to excel, innovate and explore ends from our hearts and minds, the world will end. This world inspires the people to explore and reach out to new heights and I hope this continues.


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