~With their latest efforts, the brand aims to remind the audience – Shaadi ho toh #DressCodeManyavar~
11 February: India’s leading celebration wear brand Manyavar has geared up for the wedding season in style with the launch of its latest ad for #DressCodeManyavar. Focusing on celebration wear for all the men out there – not just the groom, the TVC is a quirky take on how groomsmen and wedding guests dress up to steal the show and look their ethnic best in Manyavar’s outfits.
In the recently launched video, we see the groom who puts out all stops to look his best and complement the bride, the groom’s young brother who wants to impress a special someone, his father going out of the way for his son’s special day and the groom’s best friend lighting up the evening with his moves, everyone has a unique reason to stand out and look their best. But what ties them together is their love for the couple and one common emotion – to celebrate every moment. The ad stands out for its brilliant representation of the emotional aspect involved when one attends such events. Capturing the relationships that one shares with the married couple in a manner that strikes the right chord in the hearts of the viewer, it sure is to work wonders. What catches the eye instantly is the fact that it is very realistically shot and connects with the viewer immediately. The video has managed to incorporate the happy and festive emotions in a beautiful manner and the playful usage of words and emotions helps you connect with the ad instantly. Through this effort, Manyavar has leveraged its legacy as the leading wedding and traditional wear brand and instilled the notion that – ‘Shaadi ho toh – #DressCodeManyavar’.
The brand’s recall value is a testament to their touching campaigns that resonate with the viewers. Manyavar positions itself as the market leader when it comes to celebration wear, and what better way to celebrate life than the ultimate culmination of two people in love. With #DressCodeManyavar, the brand has successfully leveraged their expertise in the segment and showcased the diversity of styles & options they offer. It will be covered across all their digital platforms extensively, reiterating the idea that be it your wedding or someone else’s, one always makes the right choice with Manyavar. After all, it’s Manyavar that makes your wedding celebrations extra special!